Posted Oct 23, 2019

xDesign: Finalists Mobile Marketing Awards 2019

The team at xDesign are delighted to announce that we have been shortlisted as finalists at the Effective Mobile Marketing Awards 2019. We’ve been recognised for the augmented reality cocktail app we built for the Alchemist, in partnership with William Grant and Sons. 

These awards are highly contested every year and we are thrilled to be recognised as finalists for:

  • The Best AR app 2019 
  • The Most Innovative Campaign 

We’re up against some stiff competition from the likes of McDonalds and SevenEleven who have been producing some highly innovative augmented reality campaigns, so it’s brilliant we are competing in the same category! 

The Alchemist Conjurer app is a one of a kind augmented reality app, designed to enhance the customer experience and reflect the The Alchemists dark, mysterious brand by combining design and animation that brings the cocktails to life. It’s a gamified experience that allows guests at the Alchemist to choose from six AR centric cocktails, which are inspired by iconic childhood memories ranging from seaside trips, to playing on pirate ships and more.

The mobile AR technology has been designed to tell the story behind each of the six cocktails. The app which is available on both Android and iOS devices allows guests to launch the app through a card that acts as a gateway to the virtual world, see the amazing animations for each cocktail, capture the action through the camera and share the experiences to social media as well as logging each cocktail they try. 

It was a really interesting project for our team at xDesign to work on. We got to work with some new AR technologies- specifically Unity and Vuforia which is an industry leading AR platform that lets you develop incredible AR content across multiple devices.

Our Product Owner Alanna Innes, who managed the development of the Alchemist Conjurer from xDesign said: 

“This project afforded our team at xDesign an unmissable opportunity to work more collaboratively with design and animation – not only were we excited to be developing an innovative app, the whole team were invested in bringing The Alchemist brand to life with augmented reality. Working using Agile methodology, we delivered early and often so we could receive valuable user feedback and incorporate as many improvements as possible. The final app is a great example of what can be achieved when the team has a strong product vision and autonomy to deliver interesting solutions”

The award ceremony will be held in London on 14th November and our team are really looking forward to the evening! We’re sure it will be a fantastic opportunity to see all of the amazing mobile projects happening across multiple industries in the UK!

Published by

Mairead Quigley

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