Data driven design

Money Dashboard

Money Dashboard is a well-established, award winning service that unites and displays all of your banking and finances in one place. By showing you exactly where your money goes, the Money Dashboard app helps you make better decisions about how to use it.

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Persona driven

We started this project by creating a set of Personas for Money Dashboard – a set of synthesised users with goals, tasks, motivations and needs – that would help us inform all our decisions

Rapid Prototype

We went through a process of rapid wireframing and prototyping – testing ideas before development with existing and new users

Be Better To Be Good

We identified that to make people able to “be good with money” (Money Dashboard’s motto) we first had to make them better and so created a user and development roadmap that would allow Money Dashboard to take users on a journey with them.

Data driven Design

After securing over £2.5 million in funding, Money Dashboard chose xDesign to roadmap, design, and ultimately to develop the next phase of their native app strategy.

We started by meeting the team, reviewing the research (both bespoke and industry) and speaking with user groups. This helped us create a series of what we call mobile specific “Personas”, which are in fact synthesised profiles of typical users. This process examines potential users, along with their goals, motivations, tasks and needs, as well as creating a basis for reviewing competitors and apps that exist in the same market space.

With this in place, we were able to build the feature set requirements that would most excite and interest the user base, and set the foundations for a development roadmap. The wireframes and designs we created reflected the need for the app to have a real purpose, making the mobile app a strong tool for users, and not just a small screen version of the Money Dashboard website

Outsourced like its insourced

As a digital company Money Dashboard had their own internal team of designers, as well as web and even mobile developers. However, to be able to take the next step, they saw the benefit of us building exactly what we had designed, working closely with their existing team in order to help upskill as much as possible. This also helped to add much needed speed to the overall project, drastically reducing its time to market.

The results were an overriding success. Downloads of Money Dashboard are up 80%, and the resultant activity helped the company race past 100,000 users!

“I’m pleased that one of my strategic decisions at Money Dashboard was to engage with xDesign – I think it’s gone very well, and I’ve been impressed by all the work done.”

Stuart Cotterell – Chief Technology Officer, Money Dashboard

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If you want to make your dream into a reality, solve a problem, or help maximising an opportunity through mobile then get in contact to speak to one of our mobile experts.

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Services

Android

Android

Consultancy

Consultancy

Design

Design

iOS

iOS

Research

Research

Strategy

Strategy

We're here to help

If you want to make your dream into a reality, solve a problem, or help maximising an opportunity through mobile then get in contact to speak to one of our mobile experts.

Speak to an expert